It may seem unfair for you to spend so much time writing a book, only to have a reader dismiss it for something like font size.īut it happens all the time, and typesetting is one of the major factors that separates amateurish books from professional ones. Typesetting is one of those things that people never notice…until it’s wrong. ![]() Can you quickly scan the page? Is the chapter title eye-catching? Is the body text too tiny or large?Īs strange as it sounds, all those small, subconscious factors have an important effect on how people will perceive a book. Readers also subconsciously process visual information. ![]() When humans read, their minds consciously process the book’s content. It’s probably because the book had bad typesetting. ![]() Have you ever picked up a book, and before you’ve even gotten to the second page, you set it down? Not because the content is bad, but just because it gives you a bad feeling?
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